31 January 2024

How To Create Custom Metrics In Meta Ads

Facebook ad reporting is quite detailed, but different cases may require different needs. In this content, you will learn about how to create a metric you need in the Meta ad panel. Step 1: Log in to the Meta ad panel and click on the “+” button next to the rightmost column, then click on...

16 January 2024

Google Ads vs Meta Ads: A Comparative Analysis of ROI

In the dynamic world of digital marketing, two platforms have emerged as leaders: Google Ads and Meta Ads. Both offer unique advantages, but which one provides a better Return on Investment (ROI)? This blog post will delve deeper into each platform’s features, cost-effectiveness, and overall...

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